Feature Stories

VANTAGE Visit to MN United
VANTAGE Visit to MN United

Thursday, November 15th, VANTAGE students had the opportunity to visit Minnesota United's corporate office. Three sessions were offered for students; one for the Global Business branch of VANTAGE, one for the Design + Marketing branch and one for the Business Analytics branch. Each session directly related to content students were learning in their classes.

"It was fun to see real-world application, especially in sports management, where so many different pieces need to come together to make a great experience," said VANTAGE student Andrew Thompson. "Learning about sales revenue and ticket sales projections aligned well with what we are learning in Global Business."

Students learned how MN United uses data and analytics to help with their marketing and advertising techniques. They got the chance to participate in a virtual tour of the MN United's Allianz field, and were shown how to predict the ticket sales for a game based on statistics.

Matt Breen, Business Analytics teacher, added, "Having the opportunity to visit the MN United offices provided for our students both a fun opportunity to get a virtual stadium experience as well as gain insight into how the organization uses data and statistics on the marketing side. The statistical model introduced included a regression analysis (our most recent AP stats topic) that predicted exactly correct, three months in advance, the attendance to a specific game."

In addition to visiting the corporate office, a small group of VANTAGE also partnered with MN United earlier this fall. MN United's Ticket Operations and Business Intelligence Coordinator worked with a small group of Business Analytics students to develop a base ticket pricing system for the team's opening game on Allianz Field in 2019. This January, students will present their data to MN United and recommend a course of action regarding these tickets.

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